Join us as digital strategist Jennifer Hollett defines and dissects slacktivism in the 2015 Hancock Lecture.


Has traditional activism taken a back seat to trending topics, Facebook shares, online petitions and viral videos? These predominantly youth-driven campaigns are using technology in new and imaginative ways to attract new voices for causes and build formidable movements as they grow.

How has social media changed the way in which we understand activism? Are today’s youth a nation of everyday activists or dispassionate citizens who would rather mediate their involvement with the most urgent issues of today through technology? How does digital activism complement or empower traditional forms of activism such as protests, acts of civil disobedience and other interruptions geared at changing public policy and socio-political issues?

Social media activism encompasses a range of online engagement including hashtags, Facebook campaigns, and user-generated content pertaining to social issues and causes, and is often labelled and furthermore dismissed as slacktivism. This is often through a puritan, if not romantic lens of what is considered traditional activism. What would happen if we reject the notion of slacktivism, or better yet embrace it, to build engagement with some of the most pressing issues of our time?


Event Metadata

Event Ended

  • Date: Tue, Feb 10, 2015
  • Time & Duration: 7:00 pm – 9:00 pm (EST) (2h)
  • Cost:
    • Students


    • Non-Students


  • Venue:
    Hart House
    7 Hart House Cir,
    Toronto, ON M5S 3H3
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  • Room: Hart House Theatre

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